Job Description
When you are equipped with everything, you can do anything! As an intern at ESAB, you will be part of a team that values your passion, curiosity, and willingness to learn. Your internship will not only
enhance your technical skills, but also provide you with invaluable industry experience, setting you up for a successful career.
Position Title: Marketing Communications Intern – Intern (ESAB Canada)
Location : ESAB Mississauga Head Office
WHAT YOU WILL DO
Collaborate with NAM MarCom Manager, ESAB Canada Management team, and the rest of MarCom team on developing comprehensive lead generation campaign(s), including:
- Researching topics for lead magnet content through Google search, social media, SEM Rush, in-house interviews
- Developing creative brief for copywriter/designer, as well as the campaign launch strategy,
KPIs and project schedule. Present brief proposal to MarCom manager and obtain a go-ahead.
- Managing creative resources during content development stage (designer, copywriter)
- Schedule, coordinate, and conduct discovery interviews with the internal subject matter experts (SMEs).
- Collaborating with digital media team on campaign channels definition (e.g. landing page,
organic and paid social media, email, etc).
- Collaborating with social media team on organic social content to promote lead generation
efforts.
- Collaboration with copywriter and digital marketing specialist for email nurture campaign
development for leads created through this campaign
- Once all campaign elements have been developed, overseeing campaign going live through
agreed upon channels: e.g. programming emails, social posts, social ads, pop-up forms on
the website etc.
- Campaign performance review and optimization proposal
WHO YOU ARE
- Good understanding of marketing fundamentals (target audiences, communication channels, key messaging, target market research).
- Good understanding of digital marketing (organic and paid social media, email, paid digital ads, lead generation, lead nurturing, seo).
- Creative and proactive individual who can work independently and within a team.
- Curious and analytical mindset, fast learner.
- Good project management skills to deliver on time/on promise.
- Good communication skills.
ADDITIONAL INFORMATION
The ESAB Group Inc. Is proud to be an equal opportunity employer. We celebrate diversity and do not
discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
